Diversity is nature's default mode

Scarcity and innovation are driving prices up, and for some time that’s how Luxury worked. And then, it changed.

Going massively global, fast.

International groups like L'Oréal or LVMH own great portfolios of brands, very different from one another. This enables them to have a wide footprint, from casual to luxury, from traditional to innovative, they can make sure they reach every end of the market.

Concept stores are focusing primarily on store experience, it is the selection of products and services around an idea, a vision, a feeling, that is their raison d'être.

What do Margiela, Aesop, Shinola, or Ace Hotel have in common?

If the store's first mission is not to sell but to create and reinforce a deep lasting relationship with customers, it means that store employees now have a whole new dimension.

If you want to shop, you can do it from anywhere, and anytime. So what is the point of stores?

Yoox and Net-A-Porter announced their merger today. What can be expected of it, besides the colossal logistics and global reach the newly formed company will have?

If brands don't build traffic to their Chinese stores, how are they going to build a relationship with them? How can you talk to someone if you have no means to meet them?

The iconic product is summing up everything the brand stands for. Whether this is actually true or not, in the mind of the public, that's the way it is.

Numbers can be deceptive.

Remember that line in Breakfast at Tiffany's when Holly Golightly talks about Tiffany's store, she says "nothing very bad could happen to you there"?

The luxury beauty industry seems stuck in the past.

Cool is born out of the will to be different, to play by other rules. Can Cool make money?

Mass luxury was a hit as soon as the 1970s with brands like Diane Von Furstenberg and Pierre Cardin licensing away their name and maximizing their earnings. And then it all changed.

All over the place, All over the same? What do we want from high-end fashion brands?

Anti-fashion might be the beginning of an answer to the sustainability of fashion, if trends don’t rule the fashion world anymore, brand personality will have to take over.