about — Ghost of a Brand

ghost noun

\ ˈgōst \

1: the seat of life or intelligence

2: a disembodied soul

brand noun

\ ˈbrand \

1: a class of goods identified by name as the product of a single firm or manufacturer.

2: a characteristic or distinctive kind.

3: a public image, reputation, or identity conceived of as something to be marketed or promoted.

Hi, I am Fanny Damiette

I have 15+ years of international experience in brand building, creative, marketing, and digital leadership.

After 10 years of consulting with start-ups and industry-leading companies such as L'Oreal, LVMH, BNP Paribas, Unibail Rodamco Westfield, I held senior leadership positions at renowned luxury e-commerce and retailers like SSENSE, Totokaelo, Need Supply Co., and The Webster. I am known for my right brain / left brain thinking and successfully leading and managing top-level creatives, strategists, engineers, data scientists, and executives in delivering critical projects.

My lifelong passion for building inspiring brand stories led me to the IFM (Institut Français de la Mode) in Paris, known as the top-ranking Global Fashion School for business, where I earned a EMBA in Global Fashion Management.

As a Branding expert, I write here on my blog, give talks and interviews, teach at IFM Paris and Parsons in New York, and mentor entrepreneurs across the globe.

Drop me a line

Your Basket is Empty Podcast

We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritize purpose, investing in and the challenges of circular-commerce, and why personalisation is the holy grail of brand marketing.

Retail Revolution Podcast

Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity. Currently, Fanny is the CMO at The Webster, a US-based high luxury retail platform known for its unique identity and very strong brand assortment, where she oversees all creative and digital marketing as well as Brand strategy. Prior to that, Fanny was the VP of Brand and Marketing at NSTO, a New York-based international luxury retailer group known for its distinctive luxury designer brands selection. At NSTO, Fanny was responsible for overseeing both Totokaelo and Need Supply Co. brand experiences and establishing them as major contemporary luxury players on a global scale.

DynamicMTL Conference

Fanny Damiette is the Director of Brand & Marketing Strategy for SSENSE, a Montreal-based fashion platform currently serving 114 countries and generating an average of 32 million monthly page views. Founded in 2003, SSENSE is pacing the vanguard of directional retail with its mix of luxury, streetwear, and avant-garde labels. In her role, Fanny leads various branding, marketing and customer insights initiatives for the company. Prior to joining SSENSE, Fanny was a consultant and the head of trend forecasting at Saguez & Partners, where she worked on branding projects for leading commercial real estate and investment firms in Europe.